Your Business has been Validated by the Market.
Now, give it the credibility it deserves.
We partner with established founders to take their companies public on Tier 1 & 2 exchanges. We cover listing fees, provide the roadmap to a $1bn market cap, and potentially invest our own capital alongside you.
100+
COMPANIES TAKEN PUBLIC
10+ YEARS
IN PARTNERSHIP
$100M
DIRECT INVESTMENT CAPABILITY
We are not looking for "Ideas." We are looking for Momentum.
Growth, NOT exits.
Unity Group does not work with startups. We don't "guess" winners. We partner with CEOs who have already done the hard work of building a validated, management-led business. Whether you have $20m in EBITDA or $150m in forward orders, your value should be reflected in a liquid, public share price.
Our Criteria
✔ Proven Model: Already performing or significant contracted growth.
✔ Scale Mindset: Intent to acquire competitors or win major contracts.
✔ Management Led: A team that allows you to work *on* the business.
✔ Growth Focus: Built for founders aiming for a $1bn+ entity.
The Strategic Advantage of Being Public
Currency for M&A
Use your stock to acquire competitors and suppliers without depleting cash reserves.
Institutional Credibility
Win massive contracts previously out of reach due to balance sheet requirements.
Capital Access
A listing provides a permanent platform to raise growth capital on demand.
Talent Retention
Attract Tier-1 C-suite talent with meaningful stock options in a liquid entity.
Led by Founders, for Founders.
A decade of partnership and entrepreneurial alignment.
Unlike traditional investment banks, we don't exploit you for fees; we grow with you. We use our experience taking 100+ companies public to ensure your ticker symbol is a tool for growth, not a vanity project.


The $1bn Roadmap
Review & Strategy
Use your stock to acquire competitors and suppliers without depleting cash reserves.
Listing Plan (6 Mo)
Unity covers listing fees. Initial listing on European exchange to establish liquidity.
Scale-Up (5 Yrs)
Implementation of aggressive M&A strategy aiming for Tier-1 (Nasdaq) and $1bn+ cap.
"We put our skin in the game."
We don't charge you to go public. We take our compensation in equity and a percentage of capital raised.
On a case-by-case basis, we may also invest up to $5m of Unity Group's own capital into the companies we list.
Our success is intrinsically tied to yours.
Apply for a Strategic Review
Please provide high-level details for our partners to review.
FAQ
What are the upfront costs to list with Unity Group?
We operate a zero upfront cost model. We cover the professional fees and listing costs by becoming a shareholder in the new Holding Company. We recoup these costs through a pre-IPO offering. This shifts the financial risk to us.
We only expect repayment if there is a breach of contract, such as a voluntary withdrawal from the process after costs have been incurred.
What is the ongoing cost of being a public company?
For the junior market segments, the hard costs of maintaining a listing, such as exchange fees, are approximately €30,000 per year. While you can choose to spend more on investor relations or premium advisors, it is not a requirement in the early years.
We can recommend Accountants, Lawyers and Investor Relations Digital Agencies that we work with extensively, but that is optional.
How is Unity Group aligned with my success?
We take the majority of the financial risk in the listing process. Because we are compensated in shares and performance-based outcomes, we are fully aligned with your long-term share price performance and the health of the business.
How long does it take to go public?
While every deal is subject to due diligence and market conditions, we typically target a six month timeline from the signing of the term sheet to the first day of trading.
What kind of companies are you looking for?
We do not limit ourselves to specific sectors. Instead, we look for a compelling equity story. This could be driven by rapid organic growth, a buy and build acquisition strategy, or unique proprietary technology. We do not invest in "hope." We require significant market traction, evidenced by consistent revenue or a substantial book of forward orders.
Does it matter where my business is located?
We are global in outlook but have a strong preference for jurisdictions operating under English Law and using English as the primary business language. This provides the transparency and legal rigour that international investors demand.
Do I need a "Big Four" audit and a massive Board of Directors?
No. This is a junior market segment designed for growth companies, often referred to as a light touch regulatory environment.
- Board: You do not need a listed company CFO on the board. It can be an executive position.
- NEDs: We recommend appointing Non-Executive Directors with solid CVs to build market confidence, which we can assist with.
- Audit: Financials must be audited under IFRS standards, but typically only for the most recent financial period.
What is the ideal corporate structure for a listing?
We typically form a new Public Limited Company (PLC) to act as a non-operating Holding Company. This entity holds the ISIN, LEI, and Crest accounts. For regulatory and investor transparency, we prefer jurisdictions like the UK or Ireland for this Holding Company, even if your operations are global.
Who are the investors?
We have an extensive network of High Net Worth (HNW) individuals and specialist small cap institutions whom we have worked with over many years. This investor base allows for more flexibility than traditional, rigid institutional bookbuilds.
How do you handle share price volatility?
Small cap stocks can often suffer from price spikes due to low liquidity. To counter this, we manage a liquidity pool of shares. By strategically releasing stock into the market to service demand, we help ensure a stable, appreciating share price rather than the typical volatility seen in junior markets.
Can founders sell their shares immediately?
To protect new investors and the integrity of the share price, founder shares are typically subject to a 5 year lock up period. This ensures everyone is aligned for long term value creation. We do have ways to release some funds off market earlier in the process.
Listing Readiness Checklist
Use this checklist to determine if your business is prepared for a Frankfurt Listing.
Financial Traction
- [ ] Revenue Stability: Can you demonstrate significant revenue or a confirmed, contractually backed order book?
- [ ] Audit Readiness: Are your books in a condition where they can be converted to IFRS standards by an external auditor?
- [ ] Economic Scale: Is the business currently generating, or on a c
The Equity Story
- [ ] Clear Growth Lever: Do you have a defined strategy for the capital raised (e.g., specific acquisitions, R&D, or geographical expansion)?
- [ ] Market Position: Can you clearly articulate your "unfair advantage" or unique technology to a HNW investor?
- [ ] Proof of Concept: Can you prove that your business is beyond the "hope" or "idea" stage?
Governance and Structure
- [ ] Clean Legal Structure: Is there a clear path to consolidating your operating entities under a new UK or Irish Holding Company?
- [ ] Board Commitment: Is the management team prepared for the discipline of minuted board meetings and six monthly reporting?
- [ ] Founding Team Alignment: Are the current shareholders in agreement regarding this strategy?
Jurisdictional Fit
- [ ] Language: Is your primary business documentation available in English?
- [ ] Rule of Law: Does your current operating structure align with English Law or a similarly robust legal framework?


